---
title: TAG TrustNet Register
description: transparency, benchmark, report, findings, MFAs, adspend, domains
image: https://www.tagtrust.net/hubfs/TrustNet/trustnet-logo.png
---

[![TAG_TrustNet_75h](https://www.tagtrust.net/hubfs/TAG_TrustNet_75h.png "TAG_TrustNet_75h")](https://www.tagtrust.net/?hsLang=en)

# Insights and Findings

## Programmatic Transparency Benchmark: Initial Findings - June 2024

[![Download](https://no-cache.hubspot.com/cta/default/2848641/5dfcdd34-202c-4234-9cf6-4033962c9d11.png)](https://cta-redirect.hubspot.com/cta/redirect/2848641/5dfcdd34-202c-4234-9cf6-4033962c9d11)

From the 2024 Programmatic Transparency Benchmark Report, TAG TrustNet and ANA discovered 3 key findings: 

1. **Significant drop in MFA spend  
   **The percentage of media dollars spent on MFAs has dropped from 15 percent to 4 percent, suggesting that advertisers are taking greater control following heavy press coverage of last year’s study results.
2. **Drop in the number of Domains**  
   The average number of websites and apps on which campaigns run have also dropped from 44,000 to 23,000
3. **More advertisers focusing on fewer number of supply partners**  
   A high percentage of advertisers have reduced their number of SSP and exchange partners.

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Download the full report

[![Download](https://no-cache.hubspot.com/cta/default/2848641/4b085e35-ced2-4db6-a6a8-9d42e5a252bc.png)](https://cta-redirect.hubspot.com/cta/redirect/2848641/4b085e35-ced2-4db6-a6a8-9d42e5a252bc)

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Read the press release

[![Press Release](https://no-cache.hubspot.com/cta/default/2848641/ad92e4c9-0a95-4150-be84-7620346411a5.png)](https://cta-redirect.hubspot.com/cta/redirect/2848641/ad92e4c9-0a95-4150-be84-7620346411a5)

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