---
title: News | TAG TrustNet
image: https://www.tagtrust.net/hubfs/TrustNet/trustnet-logo.png
---
[](https://www.tagtrust.net/?hsLang=en)
# TAG TrustNet
## News
[ ](https://www.mediapost.com/publications/article/415411/half-of-advertisers-buying-programmatic-are-underp.html)
**June 2026**
### [CommentaryHalf Of Advertisers Buying Programmatic Are Underperforming... ](https://www.mediapost.com/publications/article/415411/half-of-advertisers-buying-programmatic-are-underp.html)
[ ](https://www.mediapost.com/publications/article/408180/ana-finds-programmatic-waste-has-increased-34-i.html?edition=139528)
**August 2025**
### [ANA Finds Programmatic 'Waste' Has Increased 34% In Two Years ](https://www.mediapost.com/publications/article/408180/ana-finds-programmatic-waste-has-increased-34-i.html?edition=139528)
[ ](https://www.campaignasia.com/article/tech-on-me-can-adtech-wean-itself-off-mfas/496764)
**June 2024**
### [Tech On Me: Can adtech wean itself off MFAs? ](https://www.campaignasia.com/article/tech-on-me-can-adtech-wean-itself-off-mfas/496764)
[ ](https://www.mediapost.com/publications/article/396908/yippee-ki-yay-mfa-advertisers-dump-bogus-sites.html)
**June 2024**
### [Yippee-Ki-Yay, MFA: Advertisers Dump Bogus Sites ](https://www.mediapost.com/publications/article/396908/yippee-ki-yay-mfa-advertisers-dump-bogus-sites.html)
[ ](https://www.tagtoday.net/pressreleases/ana-tag-trustnet-launch-programmatic-transparency-benchmark?hsLang=en)
**June 2024**
### [ANA, TAG TrustNet Launch Programmatic Transparency Benchmark ](https://www.tagtoday.net/pressreleases/ana-tag-trustnet-launch-programmatic-transparency-benchmark?hsLang=en)
[ ](https://digiday.com/media-buying/the-ana-is-planning-a-programmatic-benchmarking-service/)
**March 2024**
### [The ANA Is Planning A Programmatic Benchmarking Service ](https://digiday.com/media-buying/the-ana-is-planning-a-programmatic-benchmarking-service/)
[ ](https://www.adexchanger.com/data-driven-thinking/its-mfa-freedom-day-celebrate-by-fixing-your-supply-chain/)
**February 2024**
### [It’s MFA Freedom Day! Celebrate By Fixing Your Supply Chain ](https://www.adexchanger.com/data-driven-thinking/its-mfa-freedom-day-celebrate-by-fixing-your-supply-chain/)
[ ](https://www.adweek.com/media/only-a-third-of-every-programmatic-dollar-reaches-end-user-ana-report-finds/)
**December 2023**
### [Only One-Third of Every Programmatic Dollar Reaches End-User, ANA Report Finds ](https://www.adweek.com/media/only-a-third-of-every-programmatic-dollar-reaches-end-user-ana-report-finds/)
[ ](https://digiday.com/marketing/the-rundown-how-brands-can-cut-programmatic-wastage/)
**December 2023**
### [The Rundown: How Brands Can Cut Programmatic Wastage ](https://digiday.com/marketing/the-rundown-how-brands-can-cut-programmatic-wastage/)
[ ](https://www.adexchanger.com/online-advertising/ad-tech-companies-are-getting-graded-on-log-file-transparency/)
**November 2023**
### [Ad Tech Companies Are Getting Graded On Log-File Transparency ](https://www.adexchanger.com/online-advertising/ad-tech-companies-are-getting-graded-on-log-file-transparency/)
[.png?width=347&height=243&name=ANA%20(1).png)](https://www.ana.net/content/show/id/pr-2023-06-programmaticstudy/)
**JUNE 2023**
### [ANA provides “First Look” at in-depth programmatic media transparency study](https://www.ana.net/content/show/id/pr-2023-06-programmaticstudy)
[](https://www.adexchanger.com/online-advertising/advertisers-heres-one-weird-trick-from-the-ana-that-could-save-you-20-billion/)
**JUNE 2023**
### [Advertisers, here’s one weird trick from the ANA that could save you $20 Billion](https://www.adexchanger.com/online-advertising/advertisers-heres-one-weird-trick-from-the-ana-that-could-save-you-20-billion/6)
[](https://adage.com/article/special-report-cannes-lions/advertisers-waste-23-programmatic-ad-dollars-ana-study-finds/2500276)
**JUNE 2023**
### [Advertisers waste 23% of Programmatic ad dollars, ANA study finds](https://adage.com/article/special-report-cannes-lions/advertisers-waste-23-programmatic-ad-dollars-ana-study-finds/2500276)
[](https://www.wsj.com/articles/marketer-trade-group-report-shows-ad-spending-rife-with-waste-4a1498d4)
**JUNE 2023**
### [Marketer Trade Group Report Shows Ad Spending ‘Rife With Waste’](https://www.wsj.com/articles/marketer-trade-group-report-shows-ad-spending-rife-with-waste-4a1498d4)
[](https://digiday.com/marketing/the-rundown-the-anas-latest-programmatic-transparency-audit-confirms-many-open-secrets/)
**JUNE 2023**
### [The Rundown: The ANA’s latest programmatic transparency audit confirms many open secrets](https://digiday.com/marketing/the-rundown-the-anas-latest-programmatic-transparency-audit-confirms-many-open-secrets/)
[](https://www.tagtoday.net/pressreleases/certifiedfortransparency2022?hsLang=en)
**JUNE 2023**
### [TAG TrustNet launches new frontier in Transparency for Marketers through integrated DEI, Privacy & MFA Data](https://www.tagtoday.net/pressreleases/tagtrustnetdatapartners2023?hsLang=en)
[](https://www.tagtoday.net/pressreleases/certifiedfortransparency2022?hsLang=en)
**November 2022**
### [TAG launches new 'Certified for Transparency' Seal to give ad buyers greater visibility into details of digital ad campaigns ](https://www.tagtoday.net/pressreleases/certifiedfortransparency2022?hsLang=en)
[](https://www.warc.com/content/feed/uk-government-backs-blockchain-initiative-for-digital-advertising/en-GB/5145)
**JANUARY 2022**
### [UK Government backs blockchain initiative for digital advertising](https://www.warc.com/content/feed/uk-government-backs-blockchain-initiative-for-digital-advertising/en-GB/5145)
[](https://www.campaignlive.co.uk/article/government-awards-six-figure-grant-tag-trustnet/1737304)
**JANUARY 2022**
### [Government awards six-figure grant to TAG TrustNet](https://www.campaignlive.co.uk/article/government-awards-six-figure-grant-tag-trustnet/1737304)
[](https://ipa.co.uk/news/tag-trustnet/)
**JANUARY 2022**
### [UK Government invests in TAG TrustNet’s blockchain initiative to make digital advertising more accountable, responsible and efficient](https://ipa.co.uk/news/tag-trustnet/)
[](https://www.tagtoday.net/pressreleases/innovateukipatagtrustnet?hsLang=en)
**JANUARY 2022**
### [UK Government invests in TAG TrustNet’s blockchain initiative to make digital advertising more accountable, responsible and efficient](https://www.tagtoday.net/pressreleases/innovateukipatagtrustnet?hsLang=en)
[](https://adage.com/article/digital-marketing-ad-tech-news/ana-hires-firms-programmatic-media-buying-probe/2388786)
**DECEMBER 2021**
### [ANA Sets Team For Its Probe Into Programmatic Media Buying](https://adage.com/article/digital-marketing-ad-tech-news/ana-hires-firms-programmatic-media-buying-probe/2388786)
[](https://www.mediapost.com/publications/article/369509/ana-commissions-study-on-programmatic-media-buying.html)
**DECEMBER 2021**
### [ANA Commissions Study On Programmatic Media-Buying](https://www.mediapost.com/publications/article/369509/ana-commissions-study-on-programmatic-media-buying.html)
[](https://digiday.com/marketing/pwc-will-lead-the-anas-programmatic-transparency-study/)
**DECEMBER 2021**
### [PwC will lead the ANA’s programmatic transparency study with Kroll and TAG TrustNet](https://digiday.com/marketing/pwc-will-lead-the-anas-programmatic-transparency-study/)
[](https://www.ana.net/content/show/id/70938)
**DECEMBER 2021**
### [ANA Names Powerhouse Team To Probe Programmatic Media](https://www.ana.net/content/show/id/70938)
**July 2021**
### [TAG TrustNet Expands to Reach More Ad Industry Participants in Markets Beyond UK](https://www.tagtoday.net/pressreleases/tagtrustnetglobalexpansion?hsLang=en)
[](https://www.tagtoday.net/pressreleases/europeanfraudbenchmark2021?hsLang=en)
**July 2021**
### [European study shows minimal ad fraud when multiple supply chain participants adopt rigorous standards](https://www.tagtoday.net/pressreleases/europeanfraudbenchmark2021?hsLang=en)
[](https://ipa.co.uk/knowledge/videos-podcasts/tag-trustnet/)
**July 2021**
### [How media agencies can benefit from an always on solution](https://ipa.co.uk/knowledge/videos-podcasts/tag-trustnet/)
[](https://www.tagtoday.net/pressreleases/2021-recertifications?hsLang=en)
**March 2021**
### [TAG certifications soar by 87% over last year, as tag programs become global supply chain standards](https://www.tagtoday.net/pressreleases/2021-recertifications?hsLang=en)
[](https://ipa.co.uk/news/ipa-backs-programmatic-project-that-benefits-agencies/)
**February 2021**
### [IPA backs programmatic project that benefits agencies](https://ipa.co.uk/news/ipa-backs-programmatic-project-that-benefits-agencies/)
[](https://www-adweek-com.cdn.ampproject.org/c/s/www.adweek.com/programmatic/brands-push-ad-tech-transparency-full-swing/amp/)
**February 2021**
### [The brand-led push for ad-tech transparency is now in full swing](https://www-adweek-com.cdn.ampproject.org/c/s/www.adweek.com/programmatic/brands-push-ad-tech-transparency-full-swing/amp/)
[](https://www.tagtoday.net/dlt/consultation?hsLang=en)
**January 2021**
### [TAG Launches TAG TrustNet in partnership with Fiducia](https://www.tagtoday.net/dlt/consultation?hsLang=en)
[](https://www.tagtoday.net/pressreleases/2020-us-fraud-study-release?hsLang=en)
**November 2020**
### [Study shows 90% less fraud in tag certified channels in US](https://www.tagtoday.net/pressreleases/2020-us-fraud-study-release?hsLang=en)
[](https://www.tagtoday.net/pressreleases/brand-safety-certification-launches?hsLang=en)
**September 2020**
### [TAG launches ad industry's first global brand safety certification program](https://www.tagtoday.net/pressreleases/brand-safety-certification-launches?hsLang=en)
[](https://www.tagtoday.net/pressreleases/dlt_9_7_2020?hsLang=en)
**September 2020**
### [TAG announces successful completion of distributed ledger technology pilot, outlines next steps for initiative](https://www.tagtoday.net/pressreleases/dlt_9_7_2020?hsLang=en)
[](https://www.tagtrust.net/?hsLang=en)
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