Commissioned by the ANA (Association of National Advertisers), TAG TrustNet was selected by the ANA to be part of the team to conduct this transparency study into programmatic advertising.
The report will come in 2 phases: Phase 1 - The 'First-Look' and Phase 2 - 'The Complete Report' & Handbook.
Phase 1 - The 'First-Look' (June 2023), together with TAG TrustNet and other partners, the ANA published the key findings from the 18-month research project. In doing so, the body is hoping to start a public conversation that will lay the groundwork for Phase 2.
Phase 2 - The 'Complete Report' will dive deeper into the findings of the 'First-Look', programmatic supply chain, cost waterfalls, media cost analysis, ad quality and more. In phase 2, a handbook that will provide marketers better guidance of the programmatic media supply chain will be produced.
To read Phase 1 - The 'First-Look', please click below.
A transparent supply chain makes industry participants accountable to each other and creates the trust required for the continued industry growth. We believe that long term this is an opportunity to fundamentally revolutionize the digital advertising transactional process.”
Mike Zaneis, President & CEO, TAG
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