Michael S. Zaneis

President & CEO, TAG

Mike is the President and CEO of the Trustworthy Accountability Group (TAG) since 2015. Under his leadership the organization has grown to include more than 650 global member companies, operating in 28 countries across 6 continents. Prior to taking the helm at TAG, Mike served as the Executive Vice President and General Counsel for the Interactive Advertising Bureau (IAB) and previous to that he was the Executive Director of Technology and E-Commerce at the U.S. Chamber of Commerce. He received his bachelor’s degree from Michigan State University and both his Juris Doctor and Masters in Public Policy from Georgetown University. Mike has served as an adjunct professor for Georgetown’s McCourt School of Public Policy.


Tim Brown

CEO, Fiducia

+20 years track record in building and growing EU operations for US companies. Highly regarded in the EU internet advertising industry as a thought leader and top professional. Outstanding team builder and manager. Founder of Abakus, successfully sold to SAP in 2017. Tim also built BlueLithium Europe from inception, the largest UK ad network in 2005-2007, sold to Yahoo.


Pascal Zahner

COO, Fiducia

+25 years track record in developing technology driven businesses with a particular focus on digital advertising in founder, c-level, board and advisory roles. Defining and implementing accelerated growth strategies across markets: Crimtan COO, Affectv COO, Exponential MD EMEA, Aibits CEO, Real Media CEO EMEA/APAC (sold to WPP in 2007). Roles in alternative finance with National Bank of Canada, Blue Lakes Advisors, Mistral Partners. IMD Business Leadership (PED); Columbia Uni MS, Journalism; Lausanne Uni, MS Political Science.


Adrian Lacey

Director Policy & Programs, TAG

Adrian Lacey is Director, Policy and Programs at the Trustworthy Accountability Group (TAG) with a focus on the Brand Safety Certified Program as well as project management of the pioneering TAG DLT cross-industry pilot in the UK. Adrian has a wealth of digital media experience, having worked and consulted for a broad cross-section of the digital advertising ecosystem. Previous to TAG, has held many senior roles for businesses including Tacoda (AOL), Tremor Video, Crimtan, Bauer Media and JICWEBs.


Igor Alferov

CTO, Fiducia

+15 years of experience in R&D, engineering, product management and digital advertising. PhD in information security and early researcher of distributed ledger technologies. From 2007 to 2018 developed a career working as a Lead Engineer, Product Manager and in later period as Deputy Director of Advertising Technologies and VP of Monetization Projects at $7B Mail.Ru Group internet holding. Built MyTarget, Mail.Ru’s advertising platform that now generates $300M+ in advertising revenue annually.


Michael Hahn

General Counsel, TAG

Michael Hahn is the General Counsel at the Trustworthy Accountability Group (TAG). Michael has responsibility for all legal matters, including the direction of legal strategy, antitrust compliance, intellectual property rights issues, and general corporate and contractual matters. Michael joined TAG from Lowenstein Sandler LLP where he served as Vice Chair of the firm's Antitrust Practice Group. Michael current sits on the New Jersey State Bar Association Antitrust Law Committee as co-chair. He previously sat on several boards including the Editorial Advisory Board of Competition Law 360 and the Advisory Board of the American Bar Association Antitrust Section's Civil Torts & RICO Committee. Michael earned his B.A. in History and Political Science from Rutgers University, M.P.P. from Georgetown University and J.D. for Georgetown University Law Center.