---
title: Data Exchange | TrustNet
description: TAG TrustNet leverages distributed ledger technology (DLT) to drive transparency, accountability and efficiency across the digital advertising industry.
image: https://www.tagtrust.net/hubfs/TrustNet/trustnet-logo.png
---
[](https://www.tagtrust.net/?hsLang=en)
# TAG TrustNet
## Data Exchange
In June 2023, TAG TrustNet expanded their transparency capabilities and launched a new frontier in marketer transparency through 3 new partnerships.
These partnerships provide marketers with the next level of visibility into their ad campaigns to help them achieve:
- Diverse media spending goals
- Reduce Made-For-Advertising (MFA) waste
- Strengthen privacy compliance.
TAG TrustNet is the ONE-STOP-UTILITY for marketers to connect and reconcile ALL their transactional and qualitative data feeds in one place.
[](https://cta-redirect.hubspot.com/cta/redirect/2848641/9396d5fc-9645-441b-b684-20d60b392441)
# Minority Ownership Rating (Neutronian)
Based on [Neutronian’s NQI Minority Ownership Verification](https://neutronian.com/ratings/minority-ownership-verification/), TAG TrustNet will integrate validation and scoring of publishers or companies who identify as minority owned, including female-owned and LGBTQ+ owned businesses, so brands can better achieve their DEI goals.
# MFA Site Identification (Deepsee.io)
MFA site identification - Using [DeepSee.io’s PublisherRisk platform](https://deepsee.io/publisher-risk-portal), TAG TrustNet will help marketers identify and non-performant and low-quality MFA sites from their campaigns.
# Privacy Compliance (SafeGuard Privacy)
Privacy compliance - In partnership with [SafeGuard Privacy’s](https://safeguardprivacy.com/) Vendor Compliance Hub software, TAG TrustNet will be able to show marketers that their supply chain partners are transparently demonstrating their privacy compliance.
# Press Release
Read the full story of this partnership below.
[](https://cta-redirect.hubspot.com/cta/redirect/2848641/4cf936b9-5a04-4a9a-804a-a8220905e946)
# Impression Match Rate +95%
TAG TrustNet achieve deterministic match rates between impression log-file data sets of +95% and reduced the unknown delta to a marginal amount. The analysis of the reconciled data provided the following results:
61%
# Ad-spend Breakdown
39% of the ad-spend went to delivery costs and 61% to media
26%
# Ad-spend Productivity
26% of programmatic ad-spend could be spent more efficiently by improving cost efficiency (10%) and advertising effectiveness (16%)
2x
# TAG Certified Impressions
TAG Certified impressions are 2x more brand safe and fraud free than non-certified impressions
> J&J and J3 are excited to be supporting the potentially ground-breaking TAG TrustNet pilot, helping lay down the foundations to a more transparent programmatic ecosystem. Only together as a cross-industry consortium can we truly solve this problem, and it’s great to see so many partners willing to take part.
>
>
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> *Simon Reip, Head of Digital J3 UM for Johnson & Johnson*
To find out more about TAG TrustNet and how to get involved, please [get in touch](mailto:info@tagtoday.net?subject=TAG%20TrustNet%20Membership%20Inquiry).
[](https://www.tagtrust.net/?hsLang=en)
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