InvestmentIn June 2023, TAG TrustNet expanded their transparency capabilities and launched a new frontier in marketer transparency through 3 new partnerships. 

These partnerships provide marketers with the next level of visibility into their ad campaigns to help them achieve:

  • Diverse media spending goals
  • Reduce Made-For-Advertising (MFA) waste 
  • Strengthen privacy compliance.

TAG TrustNet is the ONE-STOP-UTILITY for marketers to connect and reconcile ALL their transactional and qualitative data feeds in one place.

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Minority Ownership Rating (Neutronian)

Based on Neutronian’s NQI Minority Ownership Verification, TAG TrustNet will integrate validation and scoring of publishers or companies who identify as minority owned, including female-owned and LGBTQ+ owned businesses, so brands can better achieve their DEI goals.

MFA Site Identification (

MFA site identification - Using’s PublisherRisk platform, TAG TrustNet will help marketers identify and non-performant and low-quality MFA sites from their campaigns.


Privacy Compliance (SafeGuard Privacy)

Privacy compliance - In partnership with SafeGuard Privacy’s Vendor Compliance Hub software, TAG TrustNet will be able to show marketers that their supply chain partners are transparently demonstrating their privacy compliance.

Press Release

Read the full story of this partnership below.

Press Release

Impression Match Rate +95%

TAG TrustNet achieve deterministic match rates between impression log-file data sets of +95% and reduced the unknown delta to a marginal amount. The analysis of the reconciled data provided the following results:


Ad-spend Breakdown

39% of the ad-spend went to delivery costs and 61% to media


Ad-spend Productivity

26% of programmatic ad-spend could be spent more efficiently by improving cost efficiency (10%) and advertising effectiveness (16%)


J&J and J3 are excited to be supporting the potentially ground-breaking TAG TrustNet pilot, helping lay down the foundations to a more transparent programmatic ecosystem. Only together as a cross-industry consortium can we truly solve this problem, and it’s great to see so many partners willing to take part.


Simon Reip, Head of Digital J3 UM for Johnson & Johnson

To find out more about TAG TrustNet and how to get involved, please get in touch.