By implementing the TrueKPI Framework, TAG TrustNet was able to increase TrueImpressions, those matching pre-defined quality and price requirements, by almost 40% and bring TrueCPM down by almost 30% within 5 months.
Commissioned by the ANA (Association of National Advertisers), TAG TrustNet was selected by the ANA to be part of the team to conduct this transparency study into programmatic advertising.
The complete report takes a comprehensive look at the opportunities advertisers have to increase their ad spend productivity.
To read more about the report and download the full copy, click below.
The TAG TrustNet Log-Level Data Register provides a quarterly update on the access and availability of impression log-level data (LLD) that feeds in programmatic advertising.
To know more about industry suppliers providing access to log-level data and register for our quarterly updates, click below.
From 2019 to 2021, TAG TrustNet ran an extensive industry pilot with major brands, including Unilever, Johnson & Johnson, Nestlé, O2/Telefonica, Santander, McDonalds; the larger agency trading groups WPP, Publicis, OMG, Havas, IPG, Dentsu; and 40 technology vendors and publishers.
To read the full study, click below.