Commissioned by the ANA (Association of National Advertisers), TAG TrustNet was selected by the ANA to be part of the team to conduct this transparency study into programmatic advertising.
The report will come in 2 phases: Phase 1 - The 'First-Look' and Phase 2 - 'The Complete Report' & Handbook.
To read more about the report and download the full copy, click below.
From 2019 to 2021, TAG TrustNet ran an extensive industry pilot with major brands, including Unilever, Johnson & Johnson, Nestlé, O2/Telefonica, Santander, McDonalds; the larger agency trading groups WPP, Publicis, OMG, Havas, IPG, Dentsu; and 40 technology vendors and publishers.
To read the full study, click below.