Research 

The TAG TrustNet Log-Level Data Register provides a quarterly update on the access and availability of impression log-level data (LLD) that feeds in programmatic advertising.

To know more about industry suppliers providing access to log-level data and download Q4 2024's register, click below. 

Following the ongoing improvements observed in the 2023 study (released June 2024), the industry's progress with transparency has reached new heights, including an increase in ad spend productivity of 22% (equating to $8.2 billion), further decrease in MFA spend, increase in true ad spend efficiency and more. 

Following the increased awareness of the transparency challenges programmatic advertising has thanks to the ANA Programmatic Media Supply Chain Transparency Study, the ANA and TAG TrustNet have continued their partnership to bring the Programmatic Transparency Benchmark Report. 

The TAG TrustNet Log-Level Data Register provides a quarterly update on the access and availability of impression log-level data (LLD) that feeds in programmatic advertising.

To know more about industry suppliers providing access to log-level data and download Q3 2024's register, click below. 

 ANA and TAG TrustNet launched the Programmatic Transparency Benchmark at Cannes Lion 2024. Watch all the sessions with speakers like AdExchanger's Alison Schiff, ANA's Bob Liodice & Bill Duggan, Good-Loops' Amy Williams, OMG's George Manas, FxM's Joe Zawadzki, Adform's John Piccone, GumGum's Michelle Hulst, The Trade Desk's Ian Colley, Reckitt's Teresa Fusaro, BSI's AJ Brown and more. 

The TAG TrustNet Log-Level Data Register provides a quarterly update on the access and availability of impression log-level data (LLD) that feeds in programmatic advertising.

To know more about industry suppliers providing access to log-level data and download Q2 2024's register, click below. 

The TAG TrustNet Log-Level Data Register provides a quarterly update on the access and availability of impression log-level data (LLD) that feeds in programmatic advertising.

To know more about industry suppliers providing access to log-level data and download Q1 2024's register, click below. 

By implementing the TrueKPI Framework, TAG TrustNet was able to increase TrueImpressions, those matching pre-defined quality and price requirements, by almost 40% and bring TrueCPM down by almost 30% within 5 months.

Commissioned by the ANA (Association of National Advertisers), TAG TrustNet was selected by the ANA to be part of the team to conduct this transparency study into programmatic advertising.

The complete report takes a comprehensive look at the opportunities advertisers have to increase their ad spend productivity.

To read more about the report and download the full copy, click below.

The TAG TrustNet Log-Level Data Register provides a quarterly update on the access and availability of impression log-level data (LLD) that feeds in programmatic advertising.

To know more about industry suppliers providing access to log-level data and download Q3 2023's register, click below. 

From 2019 to 2021, TAG TrustNet ran an extensive industry pilot with major brands, including Unilever, Johnson & Johnson, Nestlé, O2/Telefonica, Santander, McDonalds; the larger agency trading groups WPP, Publicis, OMG, Havas, IPG, Dentsu; and 40 technology vendors and publishers.

To read the full study, click below.