---
title: 2 Year UK Pilot
image: https://www.tagtrust.net/hubfs/TrustNet/trustnet-logo.png
---

[![TAG_TrustNet_75h](https://www.tagtrust.net/hubfs/TAG_TrustNet_75h.png "TAG_TrustNet_75h")](https://www.tagtrust.net/?hsLang=en)

# Research

## 2 Year UK Pilot

From 2019 to 2021, TAG TrustNet ran an extensive industry pilot with major brands, including Unilever, Johnson & Johnson, Nestlé, O2/Telefonica, Santander, McDonalds; the larger agency trading groups WPP, Publicis, OMG, Havas, IPG, Dentsu; and 40 technology vendors and publishers.

![Mindshare](https://www.tagtrust.net/hubfs/TrustNet/participants/mindshare-01.png)

![OMD](https://www.tagtrust.net/hubfs/TrustNet/participants/OMD-01.png)

![Nestle](https://www.tagtrust.net/hubfs/TrustNet/participants/Nestle-01.png)

![Unilever](https://www.tagtrust.net/hubfs/TrustNet/participants/Unilever-01.png)

![AdForm](https://www.tagtrust.net/hubfs/TrustNet/participants/adform-01.png)

![Oracle](https://www.tagtrust.net/hubfs/TrustNet/participants/oracle-01.png)

![GumGum](https://www.tagtrust.net/hubfs/TrustNet/participants/gumgum-01.png)

![Football365](https://www.tagtrust.net/hubfs/TrustNet/participants/football365-01.png)

![Havas](https://www.tagtrust.net/hubfs/TrustNet/participants/havas-01.png)

![Manning Gottlieb OMD](https://www.tagtrust.net/hubfs/TrustNet/participants/manning%20gottlieb%20omd-01.png)

![McDonalds](https://www.tagtrust.net/hubfs/TrustNet/participants/McD-01.png)

![Telefonica](https://www.tagtrust.net/hubfs/TrustNet/participants/telefonica-01.png)

![Xander](https://www.tagtrust.net/hubfs/TrustNet/participants/xander-01.png)

![IAS](https://www.tagtrust.net/hubfs/TrustNet/participants/IAS-01.png)

![Netmums](https://www.tagtrust.net/hubfs/TrustNet/participants/netmums-01.png)

![Planet Football](https://www.tagtrust.net/hubfs/TrustNet/participants/planetfootball-01.png)

![Zenith](https://www.tagtrust.net/hubfs/TrustNet/participants/zenith-01.png)

![Dentsu](https://www.tagtrust.net/hubfs/TrustNet/participants/dentsu-01.png)

![Virgin](https://www.tagtrust.net/hubfs/TrustNet/participants/virgin-01.png)

![Santander](https://www.tagtrust.net/hubfs/TrustNet/participants/santander-01.png)

![Magnite](https://www.tagtrust.net/hubfs/TrustNet/participants/magnite-01.png)

![Flash Talking](https://www.tagtrust.net/hubfs/TrustNet/participants/flashtalking-01.png)

![Immediate Media](https://www.tagtrust.net/hubfs/TrustNet/participants/immediate%20media-01.png)

![Planet F1](https://www.tagtrust.net/hubfs/TrustNet/participants/planetF1-01.png)

# Participants in the Pilot

7

Advertisers

7

Agencies

7

AdServers

3

DSPs

4

CV

3

SSPs

+10

Publishers

22

Months

62

Integrations

24

Campaigns

325

Placements

660M

Impressions

$9.5M

Ad-spend

# Impression Match Rate +95%

TAG TrustNet achieve deterministic match rates between impression log-file data sets of +95% and reduced the unknown delta to a marginal amount. The analysis of the reconciled data provided the following results:

61%

# Ad-spend Breakdown

39% of the ad-spend went to delivery costs and 61% to media

26%

# Ad-spend Productivity

26% of programmatic ad-spend could be spent more efficiently by improving cost efficiency (10%) and advertising effectiveness (16%)

Some additional information in one line

# A clear and bold heading

## Something Powerful

### Tell The Reader More

The headline and subheader tells us what you're [offering](https://www.tagtrust.net/insights/2yearukpilot#), and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

- Bullets are great
- For spelling out [benefits](https://www.tagtrust.net/insights/2yearukpilot#) and
- Turning visitors into leads.

![success-metrics](https://www.tagtrust.net/hubfs/TrustNet/success-metrics.png "success-metrics")

> J&J and J3 are excited to be supporting the potentially ground-breaking TAG TrustNet pilot, helping lay down the foundations to a more transparent programmatic ecosystem. Only together as a cross-industry consortium can we truly solve this problem, and it’s great to see so many partners willing to take part.
> 
>  
> 
> *Simon Reip, Head of Digital J3 UM for Johnson & Johnson*

To find out more about TAG TrustNet and how to get involved, please [get in touch](mailto:info@tagtoday.net?subject=TAG%20TrustNet%20Membership%20Inquiry).

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